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The Guardian view on World Cup ticket prices: $33,000? You’re having a laugh … | Editorial
Lucas Brunnenkant · May 12, 2026 · edited May 12, 2026
Source: The Guardian
Link: https://www.theguardian.com/commentisfree/2026/may/11/the-guardian-view-on-world-cup-ticket-prices-32000-youre-having-a-laugh-
Published: May 11, 2026
Keywords: Canada
Fifa’s embrace of dynamic pricing and resale markets has led to sky-high costs and a speculative free-for-all, betraying the spirit of the beautiful game In What Money Can’t Buy, his 2012 critique of a world where everything is for sale, Michael Sandel laments what he calls “the skyboxification of American life”. Price gouging and profiteering, Mr Sandel notes , can exclude millions from communal experiences that should unite people, rather than divide them according to the size of their wallets. That is “not good for democracy, nor is it a satisfying way to live”. Ahead of the men’s World Cup in the United States, Canada and Mexico next month, millions of football fans would readily agree with the Harvard philosopher. Gianni Infantino, the president of the sport’s global governing body, Fifa, has predicted that this summer’s tournament will be the “greatest and most inclusive … ever”. But the lead-up has been overshadowed by a ticketing strategy that is almost surreally indifferent to the battered traditions of “ the people’s game ”. Do you have an opinion on the issues raised in this article? If you would like to submit a response of up to 300 words by email to be considered for publication in our letters section, please click here . Continue reading...
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